JULIE SELBY

Founder

Julie has always believed that anything can be turned into a DIY project with a little creativity and elbow grease. She loves sharing this spirit with others through her wood sign workshops. What started as a neighborhood holiday party making wood signs in her basement in December of 2014, quickly turned into successful business model in March of 2015 when the first Studio opened in Hartland, Wisconsin.

Julie and her husband, Curt, are weekend warriors when it comes to home remodeling projects.  They have spent the past 26 years remodeling homes and lake cottages, while raising 3 beautiful daughters Jenna, Leah and Emma.  From refinishing wood floors to adding the finishing décor, Julie has become a master at working with tools and design elements. Teaching workshops on how to finish & assemble wood projects comes second nature to her as founder of Board & Brush Creative Studio!

In her free time Julie can be found frequenting flea markets and estate sales. She also loves her time with family, friends and her 2 furry pets!

Curt Selby

Chief Operating Officer

Curt oversees the day to day operations of the Board & Brush Creative Studio franchise system, our 3 corporate owned studios, and manages our talented Franchise Support Team. Curt loves golfing and spending time on the lake with family and friends.

Scott Selby

Director of Operations

Scott is responsible for making sure our national franchise system is operating efficiently. This includes customer relations at the corporate level, managing the front end of our franchise process relative to location, site, and signage approval, and providing recommendations for new studio set-up and design. In addition, he is responsible for our national supplier relationships. Scott also owns and operates four B&b studios in CT with his wife Lisa. Away from B&b Scott loves taking on home DIY projects, spending time with Lisa, being dad to two teenage sons and hanging out at the lake.

Leah Selby

Director Franchise Development & Territory Manager – Central Territory

Leah is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. ​Leah ​has been doing DIY with her Mom since she can remember! Traveling and spending quality time with her goldendoodles are two of her favorite things to do when she is not DIYing.

Taylor Equihua

National Training Manager & Territory Manager – South East/West Territory

Taylor is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. When she’s not traveling, you can find her playing cards at the lake with her family and friends or spending quality time with her dog, Kevin.

Kelly Metzger

Manager of Supplier Relation & Territory Manager – West Territory

Kelly is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. Kelly is also responsible for managing the supplier relationships with all of our major suppliers. In her free time, Kelly loves traveling, playing softball, and playing with her golden retriever puppy, Tucker.

Kelsey Lohnes

Franchise Consultant – Central Territory

Kelsey works as a support specialist for our Franchise Support Center. This includes providing assistance to our Franchise Consultant, Marketing, and Design Teams. In her free time, you can find her perusing a thrift store, spending quality time with her friends and family, or crafting.

Reuben Canales

Director of IT Infrastructure & Security

Reuben is responsible for monitoring, maintaining, and supporting the technology that is behind B&b. This includes setting up initial websites for new locations, overseeing the events management process, and working with our developers for customized solutions. When it’s warm and sunny, you can find Reuben enjoying the beautiful Milwaukee lakefront by bike or on his paddle board. During the winter, at a cozy wine tasting or out on the slopes.

Kelly Duggan

Marketing Manager & Senior Design Specialist

Kelly loves any and all things creative! Her role at Board & Brush not only involves designing for our monthly releases and digital marketing content but also acting as a liaison between Board & Brush and our outside marketing agency. In her free time, Kelly enjoys browsing the racks of TJMaxx, playing slow pitch softball, and spending time with her loved ones (including her adorable bunny, Pudge!)

Isabel Weymier

Design and Media Specialist

Isabel loves all things art and design! Through her creative role at Board & Brush, she specializes in monthly releases and social media materials. Isabel has an eye for design and a passion for visual communication. You can find Isabel shopping at thrift stores, running or biking, or taking care of her many houseplants in her free time.

Emily Koskinen

M+B Interiors

Emily is passionate about making your house feel like home. She is the owner of M+B Design – an interior design company that services the Milwaukee land area. Her role at Board and Brush is to style the new-release signs for the website. Her hope is that when you scroll through the project choices that you become inspired to put a one-of-a-kind Bb sign in your own home. In her free time, you can find Emily spending time with her husband and 4 boys, or knee-deep in a DIY home project.

Melissa Henry

Accounting Manager

Melissa is responsible for the day-to-day accounting operations as well as the year-end audit process. In her free time, Melissa loves spending time with her friends and family or enjoying a relaxing day out on the lake.