Meet the Franchise Support Team

Board & Brush

Julie Selby - Founder & Wood Sign Workshop Guru



Julie has always believed that anything can be turned into a DIY project with a little creativity and elbow grease. She loves sharing this spirit with others through her wood sign workshops. What started as a neighborhood holiday party making wood signs in her basement in December of 2014, quickly turned into successful business model in March of 2015 when the first Studio opened in Hartland, Wisconsin.

Julie and her husband, Curt, are weekend warriors when it comes to home remodeling projects.  They have spent the past 26 years remodeling homes and lake cottages, while raising 3 beautiful daughters Jenna, Leah and Emma.  From refinishing wood floors to adding the finishing décor, Julie has become a master at working with tools and design elements. Teaching workshops on how to finish & assemble wood projects comes second nature to her as founder of Board & Brush Creative Studio!

In her free time Julie can be found frequenting flea markets and estate sales. She also loves her time with family, friends and her 2 furry pets!


Amy Sackrison

Vice President – Marketing, Design & Technology

Amy has always been known for her creativity, from photography to making arts and crafts at home. With over 20 years of agency experience, she brings her passion for design to her role at Board & Brush. She oversees the creative design process, marketing initiatives, and technology. Part of her role is to stay on top of trends and be current to ensure that we are offering designs our customers will love. When she’s not at work, she enjoys spending time with her family (including her pets) and reading at the library.

Amy Sackrison Director of Marketing & Creative Design
Kathy Andersen - Corporate Attorney



Kathy advises on general corporate legal matters including contracts, intellectual property, real estate, and corporate governance.  In her free time, Kathy works with local nonprofits seeking to end homelessness and expand affordable housing; and enjoys curling up with a good book and a glass of wine by the fireplace!


Leah Selby

Director of Franchise Development

Leah is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. ​Leah ​has been doing DIY with her Mom since she can remember! Traveling and spending quality time with her goldendoodles are two of her favorite things to do when she is not DIYing.

Leah Selby -National Franchising Manager & Territory Manager – Central Territory
Kelly Metzger - Manager of Supplier Relation & Territory Manager

Kelly Metzger

Manager of Supplier Relations & Territory Manager

Kelly is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. Kelly is also responsible for managing the supplier relationships with all of our major suppliers. In her free time, Kelly loves traveling, playing softball, and playing with her golden retriever puppy, Tucker.


Kelsey Lohnes

Franchise Consultant

Kelsey works as a support specialist for our Franchise Support Center. This includes providing assistance to our Franchise Consultant, Marketing, and Design Teams. In her free time, you can find her perusing a thrift store, spending quality time with her friends and family, or crafting.

Kelsey Lohnes - Franchise Support Specialist
Reuben Canales - Director of IT Infrastructure & Security

Reuben Canales

Director of IT Infrastructure & Security

Reuben is responsible for monitoring, maintaining, and supporting the technology that is behind B&b. This includes setting up initial websites for new locations, overseeing the events management process, and working with our developers for customized solutions. When it’s warm and sunny, you can find Reuben enjoying the beautiful Milwaukee lakefront by bike or on his paddle board. During the winter, at a cozy wine tasting or out on the slopes.


Kelly Duggan

Director of Marketing & Design

Kelly loves any and all things creative! Her role as Director of Marketing & Design allows her to have a hand in just about everything – from engaging in the monthly design process to aiding corporate marketing initiatives to guiding franchise owners on marketing at the local level. In her free time, Kelly enjoys browsing the racks of TJMaxx, playing slow-pitch softball, and spending time with her loved ones (including her adorable bunny, Pudge!)

Kelly Duggan - Senior Marketing and Design Specialist
Isabel Islas - Design Specialist

Isabel Weymier

Senior Design & Media Specialist

Isabel has an eye for design and a passion for visual communication! Through her creative role at Board & Brush, she specializes in video and social content, along with our monthly releases. In her free time, you can find Isabel shopping at thrift stores or spending time with her two adorable kittens, Pepper and Poppi!


Emily Koskinen

M+B Interiors

Emily is passionate about making your house feel like home. She is the owner of M+B Design – an interior design company that services the Milwaukee land area. Her role at Board and Brush is to style the new-release signs for the website. Her hope is that when you scroll through the project choices that you become inspired to put a one-of-a-kind Bb sign in your own home. In her free time, you can find Emily spending time with her husband and 4 boys, or knee-deep in a DIY home project.

Emily Koskinen - M+B Interiors
Michelle Norgaard - Accounting Specialist



Michelle runs payroll for the corporate owned studios. In addition, she manages the online shop, creates financial reports and manages all employment files. Outside of work she loves to run as well as spend time with her family. They love to take an annual two-week camping trip!


Melissa Henry

Accounting Manager

Melissa is responsible for the day-to-day accounting operations as well as the year-end audit process. In her free time, Melissa loves spending time with her friends and family or enjoying a relaxing day out on the lake.

Melissa Henry - Accounting Manager