Board & Brush

Meet the Franchise Support Team

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Julie Selby - Wood Sign Workshop Guru

JULIE SELBY

Founder

Julie has always believed that anything can be turned into a DIY project with a little creativity and elbow grease. She loves sharing this spirit with others through her wood sign workshops. What started as a neighborhood holiday party making wood signs in her basement in December of 2014, quickly turned into successful business model in March of 2015 when the first Studio opened in Hartland, Wisconsin.

Julie and her husband, Curt, are weekend warriors when it comes to home remodeling projects.  They have spent the past 26 years remodeling homes and lake cottages, while raising 3 beautiful daughters Jenna, Leah and Emma.  From refinishing wood floors to adding the finishing décor, Julie has become a master at working with tools and design elements. Teaching classes on how to finish & assemble wood projects comes second nature to her as founder of Board & Brush Creative Studio!

In her free time Julie can be found frequenting flea markets and estate sales. She also loves her time with family, friends and her 2 furry pets!

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curt-selby

Curt Selby

Vice President

Curt oversees the operation of our seven corporate owned Board & Brush studios and helps manage our talented Franchise Support Staff.  In addition, he is responsible for the front end of our franchise process relative to FDD questions, location and site approval, and recommendations for new studio set-up and design.  Curt loves golfing and spending time on the lake with family and friends.

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Kelly Karcher

DIRECTOR OF FRANCHISING & EXPANSION

Kelly oversees the day-to-day franchise requests, evaluates potential expansion areas, and organizes corporate discovery days and training events. She is also instrumental in creating marketing themes and making sure the company runs smoothly. When she is not helping B&b become the best DIY creative studio franchise in America you can find her chasing her 3 small children, at sporting events with her ESPN loving husband, perusing the aisles of Nordstrom Rack or Target, drinking wine with friends or nestled up at home crafting just about anything.

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Ian Robinson

Business Development Manager

Ian is responsible for optimizing the systems, processes, and procedures used to help facilitate and support growth at both the corporate office and franchise locations. He also manages the team of IT consultants to monitor the website, maintain the proprietary drive system, and develop customized IT solutions for B&b. Outside of B&b, Ian enjoys watching the Maple Leafs play in Toronto, riding ATV’s, traveling with his wife, and playing with the family bulldog, Ernie.

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kathy-anderson

KATHY ANDERSEN

CORPORATE ATTORNEY

Kathy advises on general corporate legal matters including contracts, intellectual property, real estate, and corporate governance.  In her free time, Kathy works with local nonprofits seeking to end homelessness and expand affordable housing; and enjoys curling up with a good book and a glass of wine by the fireplace!

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Debbie House

FRANCHISE CONSULTANT – MIDWEST TERRITORY

Debbie is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. In Debbie’s spare time, she enjoys spending time with her 4 children and morning runs with her 2 dogs.

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Alyssa Engel

FRANCHISE CONSULTANT – EASTERN TERRITORY

Alyssa is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. Alyssa loves to travel. Whether it’s climbing the Sydney Harbor Bridge in Australia or swimming with dolphins in Mexico, she is always up for an adventure.

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Alissa Robinson

FRANCHISE CONSULTANT – WESTERN TERRITORY

Alissa is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. As a former collegiate athlete, Alissa enjoys competition whether that be a go-cart race, free throw contest or a pick-up game of football with her family.

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Amanda Hoffman

SUPPLIER RELATIONSHIP & MARKETING COORDINATOR

Amanda works directly with our suppliers to create accounts and set up a distribution network for all of our franchisees. She also oversees social media, new studio announcements, grand openings, new releases and plays a major role in our annual retreat planning! Amanda loves running and is a regular Pure Barre attendee!

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Reuben Canales

IT SYSTEMS CONSULTANT

Reuben is responsible for monitoring, maintaining, and supporting the technology that is behind B&b. This includes setting up initial websites for new locations, overseeing the events management process, and working with our developers for customized solutions. When it’s warm and sunny, you can find Reuben enjoying the beautiful Milwaukee lakefront by bike or on his paddle board. During the winter, at a cozy wine tasting or out on the slopes.

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Casey Doleschy

Graphic Designer

Casey deals with design in many different aspects. Not only does she create designs for our monthly releases, she also oversees the custom design process in our studios. Additionally, she ensures that our brand standards are maintained throughout social and print media. She also keeps an eye on the latest trends to make sure Board & Brush is offering designs we know our customers will love. In her free time, Casey is obsessed with theater, musicals and cooking!

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michelle-norgaard

MICHELLE NORGAARD

ACCOUNTING SPECIALIST

Michelle runs payroll for the corporate owned studios. In addition, she manages the online shop, creates financial reports and manages all employment files. Outside of work she loves to run as well as spend time with her family. They love to take an annual two-week camping trip!

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Alley Peplinski

Accounting Specialist

Alley manages royalty receivables, prepares franchise financial reports, and organizes corporate and franchise accounting needs. Alley can sing the alphabet backwards and once helped break a Guinness World Record.

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