Board & Brush

Meet the Franchise Support Team

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Julie Selby - Wood Sign Workshop Guru

JULIE SELBY

Founder

Julie has always believed that anything can be turned into a DIY project with a little creativity and elbow grease. She loves sharing this spirit with others through her wood sign workshops. What started as a neighborhood holiday party making wood signs in her basement in December of 2014, quickly turned into successful business model in March of 2015 when the first Studio opened in Hartland, Wisconsin.

Julie and her husband, Curt, are weekend warriors when it comes to home remodeling projects.  They have spent the past 26 years remodeling homes and lake cottages, while raising 3 beautiful daughters Jenna, Leah and Emma.  From refinishing wood floors to adding the finishing décor, Julie has become a master at working with tools and design elements. Teaching workshops on how to finish & assemble wood projects comes second nature to her as founder of Board & Brush Creative Studio!

In her free time Julie can be found frequenting flea markets and estate sales. She also loves her time with family, friends and her 2 furry pets!

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curt-selby

Curt Selby

Vice President

Curt oversees the operation of our five corporate owned Board & Brush studios and helps manage our talented Franchise Support Staff.  In addition, he is responsible for the front end of our franchise process relative to FDD questions, location and site approval, and recommendations for new studio set-up and design.  Curt loves golfing and spending time on the lake with family and friends.

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Kelly Karcher

DIRECTOR OF FRANCHISING & EXPANSION

Kelly oversees the day-to-day franchise requests, evaluates potential expansion areas, and organizes corporate discovery days and training events. She is also instrumental in creating marketing themes and making sure the company runs smoothly. When she is not helping B&b become the best DIY creative studio franchise in America you can find her chasing her 3 small children, at sporting events with her ESPN loving husband, perusing the aisles of Nordstrom Rack or Target, drinking wine with friends or nestled up at home crafting just about anything.

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kathy-anderson

KATHY ANDERSEN

CORPORATE ATTORNEY

Kathy advises on general corporate legal matters including contracts, intellectual property, real estate, and corporate governance.  In her free time, Kathy works with local nonprofits seeking to end homelessness and expand affordable housing; and enjoys curling up with a good book and a glass of wine by the fireplace!

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Alyssa Engel

National Training Manager & Territory Manager – EASTERN TERRITORY

Alyssa is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. Alyssa loves to travel. Whether it’s climbing the Sydney Harbor Bridge in Australia or swimming with dolphins in Mexico, she is always up for an adventure.

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Leah Selby

Franchise Training & Development Consultant – Central Territory

Leah is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. ​Leah ​has been doing DIY with her Mom since she can remember! Traveling and spending quality time with her goldendoodles are two of her favorite things to do when she is not DIYing.

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Taylor Equihua Franchise Training & Development Consultant

Taylor Equihua

Franchise Training & Development Consultant – South East Territory

Taylor is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board and Brush brand. When she’s not traveling, you can find her playing cards at the lake with her family and friends or spending quality time with her dog, Kevin.

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Keeley Sterner Franchise Training & Development Consultant

Keeley Sterner

Franchise Training & Development Consultant – Western Territory

Keeley is one of our Franchise Consultants responsible for studio training and development within her territory. She provides day-to-day operations support and ensures each studio is successful and in accordance with the Board & Brush brand. Keeley enjoys being active and spending time outside with her family and her dog, Rina.

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Reuben Canales

IT Systems & Security Manager

Reuben is responsible for monitoring, maintaining, and supporting the technology that is behind B&b. This includes setting up initial websites for new locations, overseeing the events management process, and working with our developers for customized solutions. When it’s warm and sunny, you can find Reuben enjoying the beautiful Milwaukee lakefront by bike or on his paddle board. During the winter, at a cozy wine tasting or out on the slopes.

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Amy Sackrison Director of Marketing & Creative Design

Amy Sackrison

Director of Marketing & Creative Design

Amy has always been known to be “creative” from dabbling in photography to making art at home with her kids. Drawing from over 20 years of agency experience, she now approaches her job at Board & Brush, doing what she loves most: design. She oversees the creative design process and various marketing initiatives in print and online. Part of her role is to stay on top of trends to make sure we’re offering designs we know our customers will love. When she’s not here at work you can find her spending time with her family (fur babies included) or at the library with her nose in a book.

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Kelly Duggan

Senior Marketing and Design Specialist

Kelly loves any and all things creative! Her role at Board & Brush not only involves designing for our monthly releases and digital marketing content but also acting as a liaison between Board & Brush and our outside marketing agency. In her free time, Kelly enjoys browsing the racks of TJMaxx, playing slow pitch softball, and spending time with her loved ones (including her adorable bunny, Pudge!)

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Casey Doleschy

Senior Design Specialist

Casey deals with design in many different aspects. Not only does she create designs for our monthly releases, she also oversees the custom design process in our studios. Additionally, she ensures that our brand standards are maintained throughout social and print media. She also keeps an eye on the latest trends to make sure Board & Brush is offering designs we know our customers will love. In her free time, Casey is obsessed with theater, musicals and cooking!

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Carley Below

Carley Below

Digital Content Designer

Carley loves the creative process. Her role at Board and Brush allows her to brainstorm new ideas for digital content marketing and create designs for the monthly releases. Some of her favorite tasks include stop motion animation, photography, and videography. In her free time, you can typically find her strumming a guitar, doodling, or learning Spanish.

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emily-koskinen

Emily Koskinen

M+B Interiors

Emily is passionate about making your house feel like home. She is the owner of M+B Design – an interior design company that services the Milwaukee land area. Her role at Board and Brush is to style the new-release signs for the website. Her hope is that when you scroll through the project choices that you become inspired to put a one-of-a-kind Bb sign in your own home. In her free time, you can find Emily spending time with her husband and 4 boys, or knee-deep in a DIY home project.

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michelle-norgaard

MICHELLE NORGAARD

ACCOUNTING SPECIALIST

Michelle runs payroll for the corporate owned studios. In addition, she manages the online shop, creates financial reports and manages all employment files. Outside of work she loves to run as well as spend time with her family. They love to take an annual two-week camping trip!

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Alley Peplinski

Accounting Specialist

Alley manages royalty receivables, prepares franchise financial reports, and organizes corporate and franchise accounting needs. Alley can sing the alphabet backwards and once helped break a Guinness World Record.

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